At least 2 or 3 times a day I see things that would be worth blogging on but I cant blog on every technology article I see, the books I read, the new products I see. This is a challenge for me many bloggers. I want this blog to be high quality information and a lot of information but I don't want to post too much.
I wish I had a magic formula for myself and other bloggers to say this is what you do but I do not. I think the key is to think would I want to read this if I was on this blog or would the people who read my blog want to read this.
One key to blogging is to try and have constancy. If you blog 5 times in one week and then do not blog the rest of the month no one will know when to expect new content on your blog. Also, adding content to blogs and websites helps with Google and other search engine rankings.
If you have something you would like to see me write about comment on this post.
Sunday, November 30, 2008
Sunday, November 16, 2008
LinkedIn Ads
Denver DataMan will be hosting a Email Marketing seminar on 12/2 and I am trying to expand the audience for the session. To do this I started looking at LinkedIn events and I posted the event and then decided to connect this with a LinkedIn events ad.
Creating the event was very easy once I figured out how to get into the interface. I had to click on another event and then it showed me a main page for LinkedIn events. You can get into LinkedIn Event at http://events.linkedin.com. Like the rest of LinkedIn you are very limited on formating. You can see what an event looks like at http://events.linkedin.com/pub/15457.
I like that the events are linked to the person who created it so you can see their LinkedIn profile information. I also like that you can see the public profiles of people who are attending.
After you create an event it asks you if you want to buy adds for the event. I did not want to buy an add for the first event I posted - http://events.linkedin.com/pub/15453 - because the event is free but when I posted my e-mail seminar I chose to buy an ad.
Ads on LinkedIn are sold by impressions (number of times the ad will be shown). You can filter out who you want to see the add by geography, industry, gender, age, company size and similar demographic information. As you do this the size of the population of users you will reach is updated as well as the price. For example I paid $16 per-1000 impressions.
There is a $25 minimum order - and unlike other Ad tools there does not appear to be a way to set budgets. For example on Google you can say I want to spend up $50 over the month. Here you are pre-paying for impressions.
Overall I like the interface for both LinkedIn ads and LinkedIn events. I look forward to seeing how effective either will be for the promotion of events.
Creating the event was very easy once I figured out how to get into the interface. I had to click on another event and then it showed me a main page for LinkedIn events. You can get into LinkedIn Event at http://events.linkedin.com. Like the rest of LinkedIn you are very limited on formating. You can see what an event looks like at http://events.linkedin.com/pub/15457.
I like that the events are linked to the person who created it so you can see their LinkedIn profile information. I also like that you can see the public profiles of people who are attending.
After you create an event it asks you if you want to buy adds for the event. I did not want to buy an add for the first event I posted - http://events.linkedin.com/pub/15453 - because the event is free but when I posted my e-mail seminar I chose to buy an ad.
Ads on LinkedIn are sold by impressions (number of times the ad will be shown). You can filter out who you want to see the add by geography, industry, gender, age, company size and similar demographic information. As you do this the size of the population of users you will reach is updated as well as the price. For example I paid $16 per-1000 impressions.There is a $25 minimum order - and unlike other Ad tools there does not appear to be a way to set budgets. For example on Google you can say I want to spend up $50 over the month. Here you are pre-paying for impressions.
Overall I like the interface for both LinkedIn ads and LinkedIn events. I look forward to seeing how effective either will be for the promotion of events.
Friday, November 14, 2008
Whats in a Name?
eMarkerter Daily released a report this morning from a November 2008 study done by MailerMailer, that found that email open rates for commercial email has fallen. Though this may sound like bad news for those of us who use email as a marketing tool however don't fret we just need to return to core principals and we can beat the odds.
For example eMarketer sites that "Subject lines of less than 35 characters yielded an average open rate of 19.6% and a 3.1% average click rate. E-mails with subject lines of 35 or more characters drew average open rates of 14.8% and average click rates of 1.9%."
Getting your email opened is the first step, getting people to read and click through is the next. Value added content is the key! Define yourself as an expert and share information that your clients and prospects want to read.
For example eMarketer sites that "Subject lines of less than 35 characters yielded an average open rate of 19.6% and a 3.1% average click rate. E-mails with subject lines of 35 or more characters drew average open rates of 14.8% and average click rates of 1.9%."
Getting your email opened is the first step, getting people to read and click through is the next. Value added content is the key! Define yourself as an expert and share information that your clients and prospects want to read.
Friday, November 7, 2008
Face-to-Face
Last week I read Judith Briles article in the Denver Business Journal called Tech devices are fun - but face-to-face talk is better. I would have to agree with every major point in her article especially her point to "Let technology enhance - not dominate - your personal and professional life."
I am writing this post a week after I read the article because I was thinking about this when I was on a webinar this morning. We had a quasi personal meeting with the person giving me a tour of their product and answering questions but it is not the same as meeting in person.
This just stresses how important it is that we make the most of the relationships we have with the people we are in front of and use technology to augment not to replace to face-to-face contact. Well, I am off to lunch with a another business person and it will be good to be face-to-face.
I am writing this post a week after I read the article because I was thinking about this when I was on a webinar this morning. We had a quasi personal meeting with the person giving me a tour of their product and answering questions but it is not the same as meeting in person.
This just stresses how important it is that we make the most of the relationships we have with the people we are in front of and use technology to augment not to replace to face-to-face contact. Well, I am off to lunch with a another business person and it will be good to be face-to-face.
Sunday, November 2, 2008
Denver DataMan Takes Best New Show
On Friday October 31st Denver DataMan exhibited at the South Metro Chamber Expo. The Expo is an annual event that brings together businesses from all over the South Metro area to share the exciting products and services we have and to grow the general economy of the area.
The event was tons of fun. Because it fell on Halloween costumes were encouraged and I dressed up like the Denver DataMan logo. The Denver DataMan booth was awarded Best New Show (new exhibitor) and I wo
n most original costume, thanks mom.
Congratulations to the following people who one prizes in our drawings:
1-Hour Social Networking Evaluations
- Kevin McClure
- Amy Gill of Award & Sign
- Alyssa Guirdy of GSE Technologies
Constant Contact T-shirts
- Robert Youngberg
- Eric Furnee of Wells Fargo
- Jack Hanchette of TriNet
- Tyshawn Bailey of World Financial Group
iTunes Gift Card
- Ruth Mees of Bank of the West
- Todd Morrissette of Corossol Software
- Don Cooper of The Sales Heretic
I would like to give a special thanks to VIP Exhibits who made my banner stand and Cuttlefish
Arts for helping with the graphic design for the stand.
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