This past Tuesday I had the great opportunity and honor to be on the Experience Pros radio show to talk about Contact Relationship Management and how DDM can help people to leverage it. It was great to be in the studio with Angel and Eric and to learn from them.
I hope you will listen to the show and follow along with the CRM Scorecard.
Showing posts with label internet markeitng. Show all posts
Showing posts with label internet markeitng. Show all posts
Friday, April 10, 2009
Sunday, November 16, 2008
LinkedIn Ads
Denver DataMan will be hosting a Email Marketing seminar on 12/2 and I am trying to expand the audience for the session. To do this I started looking at LinkedIn events and I posted the event and then decided to connect this with a LinkedIn events ad.
Creating the event was very easy once I figured out how to get into the interface. I had to click on another event and then it showed me a main page for LinkedIn events. You can get into LinkedIn Event at http://events.linkedin.com. Like the rest of LinkedIn you are very limited on formating. You can see what an event looks like at http://events.linkedin.com/pub/15457.
I like that the events are linked to the person who created it so you can see their LinkedIn profile information. I also like that you can see the public profiles of people who are attending.
After you create an event it asks you if you want to buy adds for the event. I did not want to buy an add for the first event I posted - http://events.linkedin.com/pub/15453 - because the event is free but when I posted my e-mail seminar I chose to buy an ad.
Ads on LinkedIn are sold by impressions (number of times the ad will be shown). You can filter out who you want to see the add by geography, industry, gender, age, company size and similar demographic information. As you do this the size of the population of users you will reach is updated as well as the price. For example I paid $16 per-1000 impressions.
There is a $25 minimum order - and unlike other Ad tools there does not appear to be a way to set budgets. For example on Google you can say I want to spend up $50 over the month. Here you are pre-paying for impressions.
Overall I like the interface for both LinkedIn ads and LinkedIn events. I look forward to seeing how effective either will be for the promotion of events.
Creating the event was very easy once I figured out how to get into the interface. I had to click on another event and then it showed me a main page for LinkedIn events. You can get into LinkedIn Event at http://events.linkedin.com. Like the rest of LinkedIn you are very limited on formating. You can see what an event looks like at http://events.linkedin.com/pub/15457.
I like that the events are linked to the person who created it so you can see their LinkedIn profile information. I also like that you can see the public profiles of people who are attending.
After you create an event it asks you if you want to buy adds for the event. I did not want to buy an add for the first event I posted - http://events.linkedin.com/pub/15453 - because the event is free but when I posted my e-mail seminar I chose to buy an ad.
Ads on LinkedIn are sold by impressions (number of times the ad will be shown). You can filter out who you want to see the add by geography, industry, gender, age, company size and similar demographic information. As you do this the size of the population of users you will reach is updated as well as the price. For example I paid $16 per-1000 impressions.There is a $25 minimum order - and unlike other Ad tools there does not appear to be a way to set budgets. For example on Google you can say I want to spend up $50 over the month. Here you are pre-paying for impressions.
Overall I like the interface for both LinkedIn ads and LinkedIn events. I look forward to seeing how effective either will be for the promotion of events.
Wednesday, July 30, 2008
Constant Contact University
I am sitting at the Phoenix, Arizona airport waiting to head back to Denver after a fun day of learning more about Constant Contact, my favorite email marketing tool for small businesses. Today was a day to train the trainer and I picked up some ways to teach email markeitng and Internet marketing in general.
Here is one tip - check your sign-up emails and make sure they are still well branded. I checked mine and they were not - but now they are. Also make sure to collect where you connect and try and get people on your list whenever you can, speaking of which click here to join my mailing list.
I will be doing an introduction to email marketing in August and a hands on email marketing seminar in September using Constant Contact. See these and other upcoming seminars.
You can also sign up for a 60 day free trial and see what is all about.
Here is one tip - check your sign-up emails and make sure they are still well branded. I checked mine and they were not - but now they are. Also make sure to collect where you connect and try and get people on your list whenever you can, speaking of which click here to join my mailing list.
I will be doing an introduction to email marketing in August and a hands on email marketing seminar in September using Constant Contact. See these and other upcoming seminars.
You can also sign up for a 60 day free trial and see what is all about.
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