For those who know me, you know that I love my Starbucks. I have my coffee almost every morning and hold many meetings there. Today I had a less than satisfying experience so I went to the Starbucks website and told them so. It took me a while to find a place to tell them what I was thinking BUT they wrote back with a personal email that required them to have read my post!
Companies make mistakes. The question is how a company deals with them. It should be easy to find a way to send comments to a company. This was not true on the Starbucks site BUT they did a great job in sending a personal email within 4 hours of my post.
Social media means that people can share information easily and with more people than ever before.
Showing posts with label Consumers. Show all posts
Showing posts with label Consumers. Show all posts
Monday, January 26, 2009
Tuesday, December 16, 2008
Lots of Great Reading
Recently I have been doing lots of great reading, well listening to learn more about the way the Internet works and how it is changing our world. You can keep up with my reading list in full using my LinkedIn Profile and the Amazon Application or I tend to blog about books I am reading here.
I read - Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business by Jeff Howe that examines how businesses and nonprofits can use the crowd (the 1 Billion Internet users) to communicate and interact in the new world. This book was a bit long but provided a lot of great examples.
John Brackney, president and CEO shared with me a book called Tribes. This is a short must read for anyone who is in business and those who want to know what the business world is doing. We are all in Tribes, our family, our city, our companies, our HOAs, PTA, Churches and Temples and everywhere else we are in tribes and we are looking for leadership. Tribes: We Need You to Lead Us by Seth Godin paints a very clear picture of what is happening and what we all need to do to move with the tides and not be pulled under by the current.
Right now I am working on two books - Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World by Pete Blackshaw a leader in understanding consumer generated content like this blog post about these books and The World Is Flat 3.0: A Brief History of the Twenty-first Century by Thomas L. Friedman who shares why the world is becoming flatter and flatter with technology.
Each of these books have great information and their authors are well versed in their fields. I look forward to sharing my findings and gleanings on this blog, my sessions and in my Email Newsletter.
I read - Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business by Jeff Howe that examines how businesses and nonprofits can use the crowd (the 1 Billion Internet users) to communicate and interact in the new world. This book was a bit long but provided a lot of great examples.
John Brackney, president and CEO shared with me a book called Tribes. This is a short must read for anyone who is in business and those who want to know what the business world is doing. We are all in Tribes, our family, our city, our companies, our HOAs, PTA, Churches and Temples and everywhere else we are in tribes and we are looking for leadership. Tribes: We Need You to Lead Us by Seth Godin paints a very clear picture of what is happening and what we all need to do to move with the tides and not be pulled under by the current.
Right now I am working on two books - Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World by Pete Blackshaw a leader in understanding consumer generated content like this blog post about these books and The World Is Flat 3.0: A Brief History of the Twenty-first Century by Thomas L. Friedman who shares why the world is becoming flatter and flatter with technology.
Each of these books have great information and their authors are well versed in their fields. I look forward to sharing my findings and gleanings on this blog, my sessions and in my Email Newsletter.
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