Way To Long

It has been way to long since I last posted on my blog. I am breaking my own rule that companies should blog at least once per-week. Blogging is good for establishing yourself as an expert in the community as well as for providing food (information) for Google to eat up (index).

Now if I was to just right that first paragraph - that would be a cop out and not a valuable post. So, I will tell a story about a photographer I am helping build their potential blogging strategy.

The photographer who will remain nameless is hesitant to blog because he does not know what to share. This is often a common problem with bloggers. You will find that if you make an effort to think about opportunities there are more than enough and you don’t have to be boring or give away trade secrets.

Remember if the data makes you look like an expert, tells a story and is interesting then it will be read and help you define yourself as an expert.