Where should I blog?

I often get the question where should I blog or if I blog on my website should I do it with a different domain name?

The best place to blog is on your website. If you don’t have a website that let’s you easily add content without knowing code or needing a computer science degree. If this is not the
case for you then Blogger (where this blog is held) is a great free and easy tool.

Building a blog on your own website should be done by a professional. When blogs are made well they are great search engine optimization (SEO) tools. You are adding lots of new content about the topics; you want people to find you with text so Google and other search engines can pick it up.

The question of whether or not you should use a different domain name (website address) requires a little more SEO knowledge. Search engines try and make sure they are sharing the most relevant content. Mind you, we are asking a computer to define what relevant content is. One of the things that search engines use to determine the relevancy of content is its uniqueness and another is how often you update the content.

Because we want our content to be unique we want to write an article or blog post and put it in one place. We then want to link to it from many places, we just don’t want to copy and paste the same article in multiple places. For example this post is on my blog, I do not want to turn around and put this same exact post on Teach Street for example. I will however, link to it from Facebook, Twitter and other sites.

The frequency factor in determining relevancy is also very important. Blogs give you an easy tool to add keyword rich content to your site on a regular basis. Denver DataMan recommends adding content at least once per-week to any site you want to be found using search engines.

In general our goal is to get people to come to our main site. Provide value added information and by doing it in a venue where a sale can be closed is all the better. If you use an alternative URL for your blog you are gathering traffic for an address that is not your primary website. If you have your primary website address for your blog and another address for your blog you can be hit with the duplicate content problem if you don’t do it right.

In general I think that not having a separate address for a blog is a good thing. Tell people denverdataman.com/blog not someothersite.com. I think it gives you a clearer marketing platform as well as a good SEO strategy.

Now, you might ask why am I reading this article here and not at denverdataman.com/blog? Well, you see, when I built this blog I thought demonstrating a free tool was a good idea. Since then I have not been able to capitalize on the SEO value of the content I create. This is why the re-designed DenverDataMan.com will have the blog on the site.