Whats in a Name?

eMarkerter Daily released a report this morning from a November 2008 study done by MailerMailer, that found that email open rates for commercial email has fallen. Though this may sound like bad news for those of us who use email as a marketing tool however don't fret we just need to return to core principals and we can beat the odds.

For example eMarketer sites that "Subject lines of less than 35 characters yielded an average open rate of 19.6% and a 3.1% average click rate. E-mails with subject lines of 35 or more characters drew average open rates of 14.8% and average click rates of 1.9%."

Getting your email opened is the first step, getting people to read and click through is the next. Value added content is the key! Define yourself as an expert and share information that your clients and prospects want to read.